The National Association of Counties (NACo) has an opening for a Communications Director. The Communications Director, working in the Public Affairs Department, manages and coordinates media relations and other communications activities for NACo. This position works strategically to secure positive media coverage about county governments and NACo, develop impactful messaging and message delivery and supervise NACo’s digital communications team.
Primary Duties and Responsibilities
Under the supervision of the Public Affairs Director, the Communications Director will:
Develop and implement media, communications and public relations strategies for NACo
Work with the Associate Communications Director to manage the digital communications team and develop effective messages and multimedia content for NACo’s digital platforms, including the NACo website and social media, video and photography production, and sharpening email communications with key stakeholders and allies
Develop key performance indicators that assist in iteration and benchmarking efforts
Secure media coverage that supports policy advocacy efforts, highlights county leadership and promotes NACo programs and products
Market NACo events and programs via email, social media and paid media
Promote the roles, responsibilities and innovations of county government
Assist NACo leadership, members and staff with effective media relations and communications
Work with NACo colleagues to inform outreach efforts to third-party allies
Remain abreast of issues about which NACo may receive media inquiries
Monitor media coverage of NACo and counties and evaluate current events for their potential impacts on county government
Maintain a good working relationship with the media and maintain contact lists of key national, Capitol Hill, regional and local reporters and online journalists
Write and distribute news releases and advisories, as well as talking points and other public communications
Write and place op-ed articles and letters to the editor
Plan and coordinate media events such as press conferences, Capitol Hill briefings and editorial board meetings
Field and respond to media inquiries
Develop materials for and promote National County Government Month, and
Carry out other duties as assigned.
Must possess the following skills and qualifications:
Bachelor’s degree in journalism or related field, plus five or more years of experience in strategic communications and media relations
Excellent speaking, writing, editing, proofreading skills and training ability
Familiarity with AP Style
An aptitude for pitching news stories
Demonstrated knowledge of Washington and national news media
Knowledge of current events and politics
Understanding of social media and how it can be used to deliver impactful messaging and generate news coverage
Strong ability to prioritize competing interests and to lead laterally
Knowledge of county, state and federal intergovernmental structure and relationships, and
Prudent judgement in public relations opportunities and risks.
Salary will be determined by the candidate’s qualifications and experience.
Employees of NACo enjoy a rewarding and challenging environment with a wide range of highly competitive benefits, including comprehensive medical, vision and dental insurance coverage; paid holidays and leave; tuition reimbursement; group life insurance, 401(k) match and pension plans; credit union membership; and short-term/long-term disability coverage.
NACo is an equal opportunity employer. Positions are open to all applications regardless of race, color, sex, gender, sexual orientation, age, religion, national origin, marital status, pregnancy, disability, military status or any other basis prohibited by federal, state or local law.
About National Association of Counties
The National Association of Counties unites America's 3,069 county governments.
Achieve healthy, vibrant and safe counties across America.