Location: Richmond, Virginia (Remote Capabilities)
Description
For 153 years, The Virginia Dental Association (VDA) has served as a nationally recognized professional membership organization, operating as a part of the American Dental Association and a trusted resource for Virginia dentists and their patients.
The Manager of Member Relations is an integral and valued member of the VDA team; contributing to the success of meeting VDA’s strategic goals by fostering and building relationships among association members, stakeholders, partners and colleagues. In collaboration with the CEO and other team members, the Manager of Member Relations is accountable for oversight and execution of VDA’s strategic plan through engagement with component staff, leadership, and membership.
The ideal candidate understands that service and teamwork is first and foremost a mindset, an attitude and a commitment. Additionally, the ideal candidate exercises professionalism, discretion, sound independent judgment, and honors a high level of accountability in the performance of their craft.
Responsibilities and Key Objectives
The Manager of Member Relations’ primary responsibility is to develop and execute recruitment and retention communications and activities in a collaborative effort to achieve the organization’s strategic objectives.
Develop, manage and execute existing and new membership outreach and engagement efforts
Communicate and collaborate with ADA, component society staff, and membership liaisons regarding members-at-risk, potential recruitment opportunities, and the application process
Function as a resource for questions relating to dues and membership benefits
Design, develop and coordinate offerings and unique member benefits designed specifically for New Dentists
Coordinate with current endorsed vendors to identify member value and to develop member events
Membership
Work directly, and collaboratively, with staff to develop, outline, coordinate and track various membership marketing plans to retain and attract membership in the VDA
Act as support in staffing the Council on Membership, Marketing, and Communications and the New Dentist Committee
Develop, maintain and analyze potential member data, creating targeted membership drives around issues, topics and
Actively sell membership and its benefits to all dentists in the Commonwealth
Strategize with staff to communicate with new and existing members to improve member retention
Assist in the invoicing and dues collection of members
Administer membership grants program with the ADA
Other duties as assigned
Experience
Preferred minimum of five years related experience in a membership association, sales, fundraising and marketing organization, or equivalent combination of education and experience.
Active and current Virginia driver’s license.
Knowledge, Skills and Abilities
Must possess a professional and friendly attitude and be able to quickly develop a rapport with members, partners, and stakeholders over the phone, email, and other communications channels.
Knowledge of nonprofit volunteer structure, program planning, analytical analysis, operations and membership recruitment and retention (membership marketing and sales) desirable
Development of priorities for effective performance of duties, including prioritizing in a changing environment
Significant organizational skills, in order to manage and direct the activities of one or more areas simultaneously
Excellent listening skills and the ability to ask probing questions, understand concerns, and overcome objections
Excellent interpersonal, written, and oral communication skills
Communicate and promote VDA member benefits, endorsements and services
Work independently and as part of a team by actively encouraging, supporting and motivating fellow team members
Learn and navigate association management system effectively and to develop detailed reporting on membership trends
Track and document appropriate inbound and outbound calls, voicemails, emails or other types of contact in the Aptify association management system (AMS)
Learn and implement a new AMS system, Salesforce and Fonteva
High proficiency with Microsoft Office Suite
Perform job duties independently with minimum degree of supervision, exercising good judgment and professionalism
For 153 years, The Virginia Dental Association (VDA) has served as a nationally recognized professional membership organization, operating as a part of the American Dental Association and a trusted resource for Virginia dentists and their patients.