Responsible for the strategic leadership of membership development, state municipal league services, private sector partnerships, and Constituency Group and Race, Equity and Leadership programs. The individual in this position provides thought leadership around proven strategies, best practices and resources to:
diversify and sustain revenue generation in support of NLC’s mission and strategic goals
expand NLC membership and state league relations by advancing an organization-wide philosophy of interaction, value, service and engagement
advance the goals and effectiveness of NLC’s diversity and equity programs that serve members, and
lead a dynamic, professional staff team that comprises the Center for Member and Partner Engagement.
The ideal candidate for this role is expected to possess direct experience with member, customer and/or partner relations; proven organizational, budgetary and staff management skills; an entrepreneurial mindset; and a career path that demonstrates his/her commitment and ability to partner with colleagues and contribute organization-wide, as an executive leader.
Develops and maintains relationships with private industry and industry associations to support NLC’s overall mission and objectives and to provide new, sustained revenue to support programs and services for city officials
Develops revenue strategy and growth targets for corporate partnerships and membership development; leads the development and implementation of plans to meet targets; oversees the development of fee structures, program components, guidelines, marketing pieces and other materials for all Corporate Programs and membership development; develops and manages an annual budget for the Center for Member and Partner Engagement
Provides enterprise-wide leadership to expand member and partner engagement by shifting from a recruitment and retention tactical approach to 4-pronged strategy driven by interaction, value, service and engagement
Provides overall leadership, structure, and oversight to Constituency Group Programs and the Race, Equity and Leadership (REAL) Program to advance and ensure the effectiveness of member-facing programs that support cities in serving diverse and equitable communities. Identifies and implements strategies to leverage the programs in support of each other and NLC’s goals.
Develops and evaluate potential/new co-branded/co-marketed enterprise programs, including conducting research about possible ventures, developing requests for proposals, reviewing proposals, consulting with NLC staff and members about the feasibility of the programs, conducting due diligence investigations on the partners, negotiating terms of agreements, and reviewing partnership agreements
Employs his/her leadership to facilitate the support and engagement across the organization of state municipal leagues as NLC members and partners. Directs and facilitates programs and activities that serve the state leagues in research, advocacy, membership, non-dues revenue generation, and association operations.
Oversees Corporate Programs staff collaboration with state municipal leagues, ensuring that the leagues are kept informed of new and existing programs and ensures that there are no competition issues. Develops sponsorships and other collaborative relationships with the leagues to support program expansion, as appropriate
Provides written reports, analyses and oral briefings on program participation, marketing efforts, finances, contracts, and partnership relations to management and appropriate governing and advisory bodies
Works with other NLC staff members that interact with private industry to coordinate effective relationships including but not limited to the annual conference exhibit program, the constituency groups, and program sponsorships
Educates staff, leadership and members on the dynamics of corporate relationships and the value of corporate partnerships through NLC publications and through presentations Detailed responsibility
Build and lead an organizational and departmental culture of customer services to drive member relation and support member relations strategy
Develops and manages department budget in accordance with NLC’s and the department’s strategic plans; meets revenue targets
Manages a staff team of 20-25, including defining goals and priorities, and providing leadership and direction
Education and Experience:
Master’s Degree in public or business administration, marketing, or related field required;
10+ years progressively responsible experience in association management, non-profit management, membership development, and/or corporate relations; experience in urban policy and local government preferred; or a combination of education and experience which provides the required knowledge, skills, and abilities
Proven capacity for driving all aspects of the business unit, including strategic planning, financial management, revenue generation, customer service strategy and relationship management, and talent management
Ability to build corporate relationships and close deals; knowledge of corporate structure and requirements/expectations for corporate giving
Ability to effectively engage and influence members, local officials and their staffs, corporate executives, the public, and collaborate at all levels of NLC staff
Exceptional written and oral communication skills
Experience with membership development and revenue sustainability strategy development and organizational management
Demonstrated staff leadership and experience in managing a diverse staff of seasoned, independent professionals required
Requires the ability to travel locally, regionally and nationally for 12-15 trips annually
Work is typically performed in a standard office setting working at a desk or table on a level surface. Regular travel is expected. May be required to work more hours than normal during a regular workweek depending on workload and deadline requirements.
About National League of Cities
The National League of Cities was founded in 1924 and is the country’s oldest, largest and most representative organization serving municipal governments. The National League of Cities (NLC) is dedicated to helping city leaders build better communities. Working in partnership with the 49 state municipal leagues, NLC serves as a resource to and an advocate for the more than 19,000 cities, villages and towns it represents. We currently have 105 employees dedicated to making cities better.