Communications/Editorial, Marketing, Public Relations
4 Year Degree
We are seeking a Director of Marketing and Communications who is responsible for oversight of all marketing and communications activities for GCCA and its four core partners. The ideal candidate will have experience leading integrated marketing and communications campaigns from initial concepts to technical execution; is well-versed in all marketing channels including digital, print, and social; is an expert at employing a strategic voice through storytelling to achieve organizational goals; and has excellent project management skills. We are looking for a highly-driven, creative collaborator, who excels in a fast-paced, demanding environment.
Develop integrated marketing and communications campaigns to promote membership, events, and resources
Drive collaboration with stakeholders and teammates on a global scale
Build robust, multi-platform analytics reports to assess impact and success of all marketing and communications efforts
Manage committees and subcommittees to gain insight into member company marketing strategies and build relationships with employees that filter down beyond C-suite, executive leadership
Manage vendor and consultant relations and budgets where necessary for email provider, website developers, graphic designers, printers, etc.
Maintain oversight of GCCA content calendar for all channels including social media, email marketing, blogs, and Cold Connection eNewsletter
Conceptualize and launch multi-channel marketing campaigns to support the goals set forth by the developed by the member programs team for all resources and tools including, but not limited to, digital and print advertising, social media, direct mail campaigns, email messaging, etc.
Interface with membership team to drive member prospecting activities via promotional campaigns and prospect outreach
Collaborate with Business Development team to enhance advertising programs
Oversee development of print collateral to promote membership, events, resources, and other activities (i.e., promotional flyers, programs, etc.)
Design and edit graphics for web, social media, and print
Drive improvements to the usability, design and content of the association’s website
Serve as the editor of COLD FACTS magazine
Create content for blogs, Cold Connection eNewsletter, and social media using strategic voice of the organization
Establish relationships with trade press to position GCCA, its core partners, and its members favorably as subject matter experts in the media
Work closely with board chairs and executive leadership to convey strategic association and industry messages via speeches and presentations at various events
Oversee activities related to GCCA-hosted event general sessions, including writing scripts, developing powerpoints, participating in onsite rehearsals and show production
Act as a brand champion for the organization, ensuring that all materials maintain GCCA and core partner brand standards, managing the review and editing of GCCA publications to meet brand style guide standards
Bachelor’s degree in marketing, communications, or journalism preferred
7+ years’ experience in marketing or communications
Highly driven and results-oriented
Knowledge of marketing and communications nuances for global markets
Strong interpersonal skills and excellent customer service required
Strong communication skills with an emphasis on writing for the web and social media
Ability to manage multiple projects and meet deadlines on time
Attention to detail
Graphic design skills and experience with Adobe Creative Suite required
Strong knowledge of HTML, PHP and Java Script preferred
Experience working with Content Management Systems, including Drupal preferred
Knowledge or experience working with Email Solution Providers (i.e., Constant Contact, Magnet Mail)
Familiarity with customer relationship management systems, specifically Abila netFORUM
GCCA offers a comprehensive benefits package including health insurance, dental insurance, life insurance, and matching 401(K) contribution. GCCA global headquarters is located at 241 18th Street South, Suite 620, Arlington, VA. GCCA is an EEO employer.
Interested candidates should submit a cover letter, salary requirements, and resume to firstname.lastname@example.org. No calls please.
About Global Cold Chain Alliance
The Global Cold Chain Alliance (GCCA) is a trade association that serves the global temperature-controlled supply chain industry, otherwise known as the “cold chain.” We represent organizations that handle, store, and transport the food we eat. We have 1,300 member organizations in 75 countries around the world.