The Specialty Graphic Imaging Association (SGIA) owns and produces PRINTING United the printing industry’s most exciting and comprehensive trade show. In a partnership with NAPCO Media, the event will take place in Dallas, Texas, October 23-25, 2019. Focusing on the opportunities presented by the convergence of printing technologies and markets, PRINTING United will cover print and finishing technologies in industry segments from garment to graphic, packaging to commercial, and industrial. Its objective is to convey all components of integrated solutions to satisfy virtually any client need.
SGIA is the trade association of choice for professionals in the industrial, graphic, garment, textile, electronics, packaging and commercial communities looking to grow their business into new market segments through the incorporation of the latest technologies.
SUMMARY OF RESPONSIBILITIES:
The Content & Digital Marketing Manager serves as the primary owner of the SGIA website and event microsites and is responsible for all updates to the various websites. The Content & Digital Marketing Manager will also be responsible for being the digital voice of the association and helping to determine the digital visual presence of the association. The Content & Digital Marketing Manager will serve as the digital marketing guru for the association and should be well versed in the following: Sitefinity, Hubspot, Hootsuite, SEMRush, Asana, Salesforce and Adobe Creative Cloud Suite.
PRIMARY OBJECTIVES AND DUTIES:
Website Management and Maintenance (65%)
Serve as the primary “gate keeper” of the SGIA.org website and microsites
Maintains all content on the SGIA. org website and microsite.
Works to establish a governance for SGIA’s websites and microsites so that all content owners can contribute to the website in real time without disrupting the voice or the mission of the association.
Collaborates with the IT department to maintain UX throughout the full experience of the SGIA websites.
This position dictates the sizes, specification and rules surrounding images on the SGIA websites.
Digital Marketing (35%)
Works with Marketing to maintain all Google Analytics accounts and links and listings associated with Google.
Maintains all redirects
Manages our Search Engine Optimization through keywords and positioning
Manages all SEM efforts through Google Adwords and our Feathr account
Provides regular analytics of our Digital Marketing Efforts and steers the efforts accordingly
Oversees the budget associated with Digital Marketing Efforts
Note: Essential functions and major duties/responsibilities of this job are described above. They may be subject to change at any time.
QUALIFICATIONS: Experience with, or show aptitude and willingness to learn, web-based platforms for media management including Google Analytics, Sitefinity, Hubspot and Asana. Excellent written, verbal and interpersonal communication and negotiation skills. Excellent relationship-building skills. Ability to analyze and provide recommendations for better digital marketing management is necessary. Ability to interact effectively and appropriately with individuals of various levels, professions, and cultures. Strong attention to detail and accuracy, project management, and interpersonal skills required. Ability to solve difficult problems with effective solutions. Ability to work both independently and as a team member. Ability to travel 5-6 times per year with overnight stays.
EDUCATION and/or EXPERIENCE: Requires Bachelor’s degree in marketing or related field with one to three years of applicable experience. Experience in the print industry or industry-related association preferred. Must be proficient using all Google Platforms, proficient in website maintenance and development. Proficient in Microsoft Windows, MS Word, Excel, PowerPoint, SharePoint. Adobe Creative Cloud experience is a plus.
About Specialty Graphic Imaging Association
The Specialty Graphic Imaging Association (SGIA) is an extremely successful not for profit membership organization that serves approximately 2,700 member companies in 138 countries. We are staffed by 40 professionals in Fairfax City, Virginia. SGIA is the only international association for specialty imaging. Our members are the printers, imagers and suppliers that serve this industry segment. Digital printing and screen printing are their primary imaging technologies, and they use them to create products or add value to existing products. SGIA members create products like point-of-purchase displays in retail stores, signs, banners, and advertisements. They also enhance existing products such as garments, packaging & containers, vehicles, product identification and compact discs. Our goal is to provide this new generation of imaging professionals with the tools and information they need to make the best possible business decisions. Our services include the SGIA Information network, the most extensive online resource available to our industry. We also conduct the annual SGIA Convention & Exposition, the world’s largest and leading expo for technology and specialty graphic market information. For more information go to http://www.sgia.org