Certified Financial Planner Board of Standards (“CFP Board”) – headquartered in Washington, D.C. – is the certifying body for financial planning professionals. It is a non-profit organization that fosters professional standards in personal financial planning through its setting and enforcement of the education, examination, experience, ethics, and other requirements for the CFP® certification.
CFP Board seeks a highly motivated Communications Specialist to promote awareness and build recognition of CFP Board and CFP® certification among the media, the public and key stakeholders. The ideal candidate will embrace open collaboration, possess intellectual curiosity and help the organization deliver results towards fulfilling our mission.
Collaborates on strategy with Director, External Communications, PR agency consultants and others to help achieve organization’s strategic goals
Writes and edits press releases, talking points, speeches, audio/ video scripts and PR materials
Oversees and manages database of media contacts and spokespeople; serves as an additional contact for incoming reporter queries/requests
Conducts background research for media opportunities
Secures interviews with consumer media on personal finance topics and with trade press on topics in support of CFP Board’s mission and priorities
Manages and edits LetsMakeaPlan.org blog and writes other Public Awareness Campaign communications
Provides oversight and develops content for CFP Board’s Twitter handles, corporate Facebook page and the CFP Board Center for Financial Planning’s Instagram account
Utilizes analytics to boost engagement and followers on all digital platforms, and uses metrics to measure success, shifting strategy when necessary
Prepares internal spokespeople for media interviews, including composing talking points, staffing interviews and conducting follow-up with reporters
Assists with department-specific and organization-wide projects and events such as the Center for Financial Planning’s communication needs
Prepares presentations/reports for staff, media and affiliated organizations as needed
Attends firm/industry conferences in support of marketing and corporate relations where media may be present
Performs other duties as assigned
Bachelor’s degree in Public Relations, Journalism, Communications or related discipline
A minimum of 3 year’s relevant experience in public relations and/or external communications function
Understanding of how to link communications activities to business strategy and goals
Experience working directly with news media and comfortable engaging with reporters
Exceptional writing, editing, and proofreading skills, with strong attention to detail and the ability to accurately and concisely convey complex information
Skilled in creative writing; ability to tell a story effectively through a range of media engagements (interviews, op-eds, backgrounding, speeches, etc.)
Demonstrated project management skills, ability to juggle short-term and long-term tasks/responsibilities on deadline
Exceptional interpersonal skills, including the ability to work collaboratively and establish strong working relationships with key colleagues within CFP Board and other departments
Understanding and experience working with social media and other new media technologies
Self-motivated, outcome-oriented worker who takes ownership of work product
Proficiency with and Microsoft Office
To apply, send your resume and one-page letter summarizing your interest, qualifications and salary expectations. Please reference the Communications Specialist position in your cover letter. Email your application to firstname.lastname@example.org, Attention: Director, Human Resources, CFP Board, 1425 K Street NW, Suite 800, Washington, DC 20005.
CFP Board believes that diversity of experience and perspective are strengths and seeks to continue to grow a highly committed, skilled and collaborative staff.
About CFP Board
The mission of Certified Financial Planner Board of Standards, Inc. is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for competent and ethical personal financial planning. The Board of Directors, in furthering CFP Board’s mission, acts on behalf of the public, CFP® professionals and other stakeholders. CFP Board owns the certification marks CFP®, Certified Financial Planner™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements. CFP Board currently authorizes more than 76,000 individuals to use these marks in the U.S. For more information about CFP Board, visit www.CFP.net.