The Member Engagement Manager assists in achieving the organization’s goals related to membership engagement, recruitment and retention, including volunteer recruitment and engagement. The ideal candidate will understand how increased engagement is key to member retention and will develop goals and action plans to achieve increased activity and participation on an ongoing basis. The Member Engagement Manager will also work closely with selected Sections and Chapters of ASPEN, to help grow and strengthen these components.
Work with the Director, Membership to develop and implement the annual plan for membership recruitment, retention and engagement, a review of benefits, potential new markets, and marketing.
Develop, manage and initiate new member and new contact on-boarding processes as well as the overall member engagement plan.
In conjunction with the Marketing team, manage a comprehensive marketing program for member engagement, recruitment and retention, inclusive of direct mail campaigns; brochures; website content and development.
Serve as the staff liaison to select components, and the coordinating committee or work group. As liaison, provide information and assistance on ASPEN initiatives such as event development and promotion, financial management, annual reporting requirements and more.
Facilitate usage of and engagement with ASPEN’s online community groups and discussion boards
Plan, promote and implement ASPEN’s recognition programs (awards, volunteer appreciation, member appreciation)
In collaboration with the component leaders, establish short- and long-term goals for select Sections and Chapters, and provide support to assist the leadership in achieving their goals
Coordinate all Section- and Chapter-related activities and the Buddy Program at ASPEN Nutrition Science & Practice Conference
Manage the volunteer placement process and revise the program and process as necessary
Represent ASPEN at industry related conferences and meetings, and Chapter events
Keep abreast of, and test, trends and innovations and best practices in membership strategies and introduce creative ways to attract and engage members with very different needs.
3-5 years membership and component experience, preferably at a medical association
Bachelor’s degree, or equivalent combination of education and experience
Strong project management and analytical skills
Experience working with databases, management information systems, and web-based and mobile technology
Proficiency using Microsoft Office Suite programs
Excellent communication and comprehension skills, both written and oral, including a professional and articulate telephone manner
Superb organizational skills and attention to detail
Ability to think quickly, effectively and, creatively to solve problems, handle multiple projects, determine priorities, and meet deadlines
ASPEN has a culture that supports work/life balance and has a generous benefit package including health benefits, flex time, and teleworking opportunities. To see the entire job description, visit www.nutritioncare.org/Member_Engagement_Manager.
About American Society for Parenteral and Enteral Nutrition
The American Society for Parenteral and Enteral Nutrition (ASPEN) is dedicated to improving patient care by advancing the science and practice of clinical nutrition and metabolism. ASPEN is an interdisciplinary organization whose members are involved in the provision of clinical nutrition therapies.