The Society of Manufacturing Engineers (SME) is an association of professionals, educators, and students committed to promoting and supporting the manufacturing industry across North America. For more than 85 years, SME has connected manufacturing professionals, academia and communities, sharing knowledge and resources to build inspired, educated and prosperous manufacturers and enterprises. SME is committed to promoting manufacturing technology, developing a skilled workforce, and attracting future generations to advanced manufacturing.
Located in a new state-of the-art headquarters 15 miles from Detroit, in Southfield, Michigan, SME is supported by 225+ professionals from diverse backgrounds and experience. To learn more visit www.sme.org ; follow @SME_MFG on Twitter or facebook.com/SMEmfg.
The Director of Membership is a key member of the executive team, reports directly to the CEO and is responsible for the strategic development, promotion and direction of all programs and services that foster and enhance membership within the Society. The Director of Membership will manage the day-to-day operations of SME’s Membership group including budgeting, financials, marketing, services and staff. The Director of Membership also develops strategy, provides direction, planning, implementation and measurement of membership programs and creates and maintains an awareness of membership activities among the SME staff.
Develop strategies to recruit new members and retain current members. Manage, track and evaluate all membership and renewal activities, including new member and renewal mailings, special appeals and affinity programs.
Review membership structure, value proposition and pricing to maximize member benefits and revenue to SME. Develop, implement and support the “SME member lifecycle” for members from first contact throughout their career.
Identify, analyze and report on metrics to monitor membership growth, trends and financial results to support decision-making and strategic planning. Develop models of demographics, growth rates and financial performance.
Work with marketing to design and implement effective recruitment and retention strategies, develop direct communications with members and leaders and manage print and online content. This includes prospect list development to achieve growth in new markets.
Manage affinity programs with third party vendors to maximize member benefits and revenue to SME.
Develop and implement a Member Satisfaction program and monitor progress. Engage staff and volunteers to support the program and drive increased member satisfaction.
Conduct regular market research as needed to identify new markets, market size, market trends, etc.
Develop, promote and direct programs and services, which enhance and enable growth and engagement in students & young professionals.
Partner with volunteer leadership to review the strategic direction and support activities
Management and development of a medium-sized team 6 -10 direct reports, including talent recruitment, development, and retention.
Develop and meet or exceed annual membership budget targets and quarterly forecasts.
Plan and manage member unit resources and apply resources in ways, which foster volunteer leadership, self-governance and member satisfaction.
Work closely with other business unit leaders, create programs and initiatives that leverage assets and facilitate communication between all aspects of membership and the SME organization.
Other duties as assigned.
Bachelor’s degree in business administration, marketing or related discipline.
Minimum of seven years of association membership management experience, preferably with a large association.
Minimum of five years of staff management experience.
Proven track record of leading a service-oriented team working with members, volunteer leaders, committees and/or clients.
Strategic and creative thinking skills combined with project management ability and demonstrated leadership.
Understanding of marketing concepts and practices, and knowledge and experience utilizing social media, web, and business-to-business marketing.
Exceptional communication skills with the ability to deliver clear and effective messages to various audiences.
Demonstrated experience in managing budgets.
Strong analytical skills; ability to problem solve, multi-task, and create new ideas to grow membership.
Ability to collaborate while also demonstrating strong leadership and initiative.
Facilitation skills including running effective meetings, negotiating and tactics, decision making, facilitating group dynamics, and conflict resolution.
Industry Knowledge and contacts in manufacturing or other technical/technology area.
Ability to think innovatively and strategically to enhance profitability.
Some travel required (varies from 20%-30%)
SME offers comprehensive benefits that include medical, dental, short-term disability, a retirement program and bonus opportunities. This search is being conducted by Tuft & Associates. To apply, please forward your resume electronically with cover letter in confidence to: Mary McMahon, Associate, Tuft & Associates, c/o firstname.lastname@example.org; phone 312-642-8889.
About Society of Manufacturing Engineers
This search is being conducted by Tuft & Associates: a specialized executive search firm serving clients in health care, universities, foundations, societies, and trade and professional associations.