Want to work for a great Organization? The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that: • has Extraordinary People - ABA experts are the "go to" sources for bankers, policy makers and the media for credible information and insights for the banking industry. • has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared. • is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results. Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!
ABA is seeking a Director, Business Development who will be responsible for generating non-dues and non-conference registration revenue such as, but not limited to, sponsorships, exhibits, ads, and others. Primary responsibilities include developing and implementing strategic plans to meet/exceed yearly revenue targets; increase engagement of current sponsors; and develop new business relationships and opportunities. This position will also manage and grow engagement of the solution providers, serve as the department Novatus lead, and supervise marketing coordinator.
Key Duties:
Business Development
Develop a strategy and implement the plan to increase non-dues and non-conference registration revenue generating programs and initiatives to meet and or exceed revenue goals for the year
Develop a pipeline of partners and leads, cultivate the leads and manage/retain existing partnerships
Build strong relationships with marketing contacts at target organizations that can be leveraged across the full spectrum of BAFT events and programs.
Research and recommend other potential revenue opportunities for BAFT
Develop and implement creative ways to generate additional revenue to the association
Plans and evaluates business development proposals for BAFT meetings, events and other BAFT opportunities
Research and monitor the industry to identify trends and developments that translate into sales and/or promotional opportunities with key/strategic customers.
Work closely with conference program lead, membership and subject matter experts to identify appropriate sponsors for each event.
Develop and manage non-dues and non-conference registration sales revenue budget
Contract Management
Serve as the department’s Novatus manager, and liaison to ABA General Counsel.
Manage, submit and follow-up on all legal contracts with ABA General Counsel and sponsors/partners/third party vendors to ensure all contracts are executed in a timely manner. Work with BAFT staff on other contracts as they arise.
Marketing
Develop and promote Exhibitor/Sponsorship/Affinity Member Prospectus and Rate Cards
Work with Marketing Director to create all business development related marketing materials
Create and maintain a database of exhibitors, sponsors, and other prospects.
Market events and conferences to prospective sponsors and exhibitors via personal outreach, digital and offline marketing tactics.
Event Logistics
Oversee pre-, on-site and post-conference sponsor related logistics and ensure smooth delivery of sponsor benefits at conferences.
Track and manage fulfillment of all sponsor benefits for all events
Work with event hotels and Events Director to identify sponsorship options available at each location
Work with program lead and program planning teams on solution provider related sessions, including speaker invites to providers
Develop and manage event sponsor surveys; collaborate with marketing and events team to improve future events and sponsorship program based on survey results.
Identify and secure host sponsors for trade finance workshops and other events, as needed.
Other
Primary BAFT liaison to the Solution Provider community
Manage and grow solution provider engagement in conference, webinars and other BAFT initiatives
Back up to Events Director, including management of conferences on-site, as needed.
Problem solve sponsor/attendee questions, and respond to general inquiries from BAFT Events Mailbox and other related mailboxes
Manage projects as assigned
Requirements:
Minimum six years related work experience to include business development, sponsorship/exhibit sales, marketing, partner relationships (or equivalent combination of related training and experience)
Proven track record of meeting/exceeding revenue targets each year.
Ability to multi-task and function effectively and efficiently in a fast-paced environment
Must be able to meet deadlines on multiple projects with little-to-no supervision
Ability to develop prospects, package and sell solutions
Ability to develop and manage relationships; able to think outside the box
Highly organized and motivated individual required
Strong sales/negotiation skills
Effective communication skills with members and staff
Proficient in Microsoft Office especially in Word and Excel; proficient in database management tools, ie. Aptify. Knowledge of Eloqua or email marketing system a plus.
About American Bankers Association
The American Bankers Association is the united voice of America’s hometown bankers—small, regional and large banks that together employ more than 2 million women and men, hold nearly $17 trillion in assets, safeguard $12.8 trillion in deposits and extend more than $9 trillion in loans. ABA believes that government policies should recognize the industry’s diversity. Laws and regulations should be tailored to correspond to a bank’s charter, business model, hometown markets and risk profile. This policymaking approach avoids the negative economic consequences of burdensome, unsuitable and inefficient bank regulation. Through a broad array of information, training, staff expertise and other resources, ABA supports America’s hometown bankers as they perform their critical role as drivers of America’s economic growth and job creation.
