The Kentucky Beverage Association (KBA) is an organization consisting of bottling companies and distributors in the state’s non-alcoholic beverage industry. Kentucky’s beverage companies manufacture and distribute some of the most popular non-alcoholic beverages in the world. From products in your neighborhood store to our support of local community initiatives, our presence is felt in every community across the state. We play an important role in the state’s economy by providing good-paying jobs, paying significant tax dollars to the state and federal government and making generous charitable contributions to organizations across the state. The Kentucky beverage industry is a major contributor to the state’s economy and employs more than 3,500 Kentuckians.
The Kentucky Beverage Association and its member companies face existing and potential legislative and regulatory issues in Kentucky on both the local and state levels. To manage these issues, KBA seeks an Executive Director to lead the organization and represent the industry before policymakers.
In consultation and coordination with all Kentucky Beverage Association members, the Executive Director will lead KBA and develop, drive and manage a pro-active statewide advocacy strategy. This strategy will also protect and enhance the industry’s image and reputation through effective state and local government relations, industry communications, coalition-building and collaboration with the industry’s national trade organization, the American Beverage Association (ABA).
In short, the Executive Director will become “the face” of the Kentucky Beverage Association in the state capitol, in local communities with local governments, and the media. In addition, the Executive Director will ensure the association is a neutral forum for the discussion of industry issues. Finally, it is essential the individual will develop an overall understanding of the manufacturing, distribution and sales processes of the beverage industry.
Successful applicants for this position must:
Possess at least seven to ten years of experience as a state/local lobbyist;
Be capable of working under pressure;
Be of strong moral character with excellent leadership and motivational skills;
Be an excellent public speaker that thinks and speaks well and is capable of taking the association's views on different matters to both the membership and the public;
Be an effective negotiator and collaborator;
Possess excellent written communication skills;
Possess the flexibility, determination, enthusiasm and ability to meet the goals and deadlines of the Board of Directors.
The Executive Director will be responsible for:
Legislative/Regulatory Duties: Serve as advocate and registered lobbyist for the industry with officials at all levels of government, including the local level.
Monitor the legislative and regulatory activities of the Kentucky legislature, the Governor’s office, state agencies and departments, as well as county and municipal governments.
Develop and execute strategies to defend or further the industry’s legislative and regulatory interests at all levels of government.
With input from the association’s members, develop and lead a strategy on the local level by engaging, educating and fostering relationships with local elected officials through facility tours, participation in local conferences and more.
Year-round focus will include all local threats with a more proactive on-the-ground local strategy when not in session at the Capitol.
Inform all KBA members and ABA of all matters of interest, providing analyses of legislative or proposed regulations and updating with reports on subsequent action.
Represent KBA, including testifying when warranted, at legislative committee meetings and/or hearings, departmental meetings, regulatory department meetings and local government meetings to present KBA’s position, or arrange for an industry representative and/or ally to testify.
In coordination with KBA members and ABA, develop and prepare draft testimony, legislation, or amendments as necessary.
Further the goals of KBA by enhancing the organization’s contacts with federal, state and local officials and relevant staff.
Coordinate and lead effective grassroots organizing with employees in facilities across the state and allies of the industry to advance industry initiatives.
Maintain a close relationship with lobbyists for other like-minded statewide trade associations and with staff members of legislators and various public officials.
Public Relations Duties: Serve as a primary industry contact with the media and other entities, safeguarding and enhancing the image of the industry.
Pro-active image management
Create and manage initiatives that promote goodwill and a positive image of the non-alcoholic beverage industry within the state for the industry’s public policy issues, including, environment, health and wellness, and tax policy by promoting state-based initiatives and national initiatives such as the Balanced Calories Initiative, Every Bottle Back, etc.
Recommend appropriate strategies and action plans to inform the legislature, government agencies, interest groups, and the public of KBA’s position on issues.
Conduct outreach efforts and work to build and lead alliances, coalitions and partnerships with industry, civic, and community groups to advance KBA positions.
Develop and implement strategic and effective social media interaction presence.
Reactive media relations management
Manage media inquiries and act as industry spokesperson. Arrange for third-party spokespersons to speak on the industry’s behalf when necessary.
Work with KBA members and ABA on all relevant media requests and issues.
Administrative Duties: Serve as the Kentucky Beverage Association’s primary record keeper and administrator.
Develop and encourage member company participation in the initiatives and activities of the Kentucky Beverage Association.
Where appropriate, develop and recruit new members to the organization.
Maintain association’s bylaws and recommend updates as necessary.
Manage the daily affairs of KBA including, but not limited to: book keeping, membership information, communications to member companies, mailing lists, etc.
Manage all association finances (developing budget, dues collection, bank account and work with accountant to file annual tax filings.
Organize and conduct all meetings, including the KBA annual meeting and legislative day at the Capitol; Board of Directors meetings/calls, in accordance with relevant state and federal laws.
Participate in the American Beverage Association’s annual national government affairs conference and federal Fly-in.
Fulfill other duties related to the industry in Kentucky as requested and assigned by the Board of Directors and member companies.
The Kentucky Beverage Association offers competitive salary, health benefits, 401K and professional development opportunities.
For more information or questions, please contact:
Interested parties shall submit their resumes to the contact listed above by end of day on January 24th via email and/or regular mail.
About American Beverage Association
The American Beverage Association represents America’s non-alcoholic beverage industry, including hundreds of beverage producers, distributors, franchise companies and support industries. Together, the Association’s member companies bring to market hundreds of brands, flavors and packages, including regular and diet soft drinks, bottled water and water beverages, 100 percent juice and juice drinks, sports drinks, energy drinks and ready-to-drink teas. The Association provides a neutral forum to convene its members to discuss common issues, and serves as liaison between the beverage industry, governments and the public, providing a unified voice in legislative and regulatory matters.