The Marketing Director develops and implements analytics-driven strategies to raise visibility and revenue for education, certification, and membership initiatives as well as reinforces the value of the association to strengthen recruitment, retention, and recertification opportunities.
RESPONSIBILITIES
Promote association brand and strategic priorities to position us as the leading association for the industry
Create a content management strategy to foster internal alignment of strategy and messaging
Execute integrated marketing communications strategies that effectively reach target audiences and key stakeholders to increase engagement
Advance digital marketing strategy and effective use of technology
Measure results, analyze data and identify opportunities to adjust and continually improve marketing efforts, including the evaluation of legacy marketing tools and platforms
Develop strategic marketing partnerships with other trade organizations, media publications, and members
Oversee association website, coalition websites, the community portal, and any related member portals
Serve as managing editor for all published materials, including collateral, e-newsletters, and annual reports
Develop and monitor marketing and communications budget
QUALIFICATIONS/SKILLS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Requires a substantial degree of awesomeness
Requires a degree in Marketing and Communications or related discipline
Requires a minimum of five (5) years experience in marketing, communications, program/product marketing, and/or member communications programs (trade association experience preferred)
Must possess strong initiative and be results-oriented
Requires excellent written and oral communication and project management skills
Requires strong knowledge of social media applications
