The National Association of the Remodeling Industry, or NARI, is the only national association dedicated solely to the remodeling industry. Our members represent the best remodeling professionals including designers, remodelers, specialty trade contractors, business owners, project managers, and manufacturers. Our members are committed to integrity, high standards, continued education, ethical conduct, and the professionalism of the industry. We provide our members with education, best practices, credentialing, industry recognition, and networking opportunities tailored to assist them in growing their companies and their careers.
We are adding a Digital Marketing Manager to our staff at our new state of the art headquarters in Wheeling, IL. Our team members enjoy their own private offices and innovative amenities in a space that reflects the best in remodeling and our passion for #remodelingdoneright. This is a new positon for NARI and will report to the Director of Marketing. The ideal candidate is someone extremely passionate about executing forward thinking websites, email and social media programs.
Our company culture is collaborative and welcoming of innovation and supportive of new ideas. Team members enjoy PTO, a generous number of paid holidays, and a competitive 401K match. We offer top health insurance programs (BCBS) including medical and dental along with a life insurance option.
Digital Marketing Manager Position Responsibilities:
Manage all aspects of digital marketing operations including strategies, execution, reporting and process development
Manage website content strategy, content updates and landing page optimization development through CMS system (Kentico)
Develop robust email marketing strategy and manage all email marketing communications (Informz)
Develop and oversee a long-term strategy for SEM, Display, paid Social and retargeting
Manage all social media platforms including Facebook, Instagram, YouTube, Twitter and LinkedIn
Partner with marketing team members to develop cohesive integrated campaigns to increase retention and drive new member acquisition
Collaborate with internal department leaders to share digital best practices and lead the development of campaigns to support key program benefits
Keep abreast of digital marketing trends and technologies helping the association to continue to deliver innovative communications
Digital Marketing Manager Knowledge and Skills:
Bachelors degree in marketing, business or advertising
5-7+ years minimum of professional experience in digital marketing
Excellent grasp of social media, email marketing and website marketing strategy best practices
Must be proficient in Google Analytics, Facebook Ad Manager, SEO
Strong familiarity with HTML and CSS
Knowledge of Kentico and Informz a considerable advantage
Strong, collaborative interpersonal skills with a team-player attitude
Proven analytics and performance measurement experience with the ability to synthesize data into actionable recommendations
Loyalty marketing, membership or association experience preferred (client or agency side)
Innate ability to multitask while maintaining a strategic focus and strong project management skills
NARI values team members who are collaborative team players interested in being a high-performing key contributor, and assisting our organization to reach new heights.
About National Association of the Remodeling Industry
The National Association of the Remodeling Industry is the nation's only trade association dedicated exclusively to the professional remodeling industry. NARI is a not-for-profit, national trade association established in 1982 that promotes ethical conduct and sound business practices for the benefit of the entire professional remodeling industry and the consumers it serves. We are conveniently located in Wheeling, IL.