Director of Marketing and Communications

DIRECTOR OF MARKETING AND COMMUNICATIONS FOR A GROWING HOME REMODELING ASSOCIATION

Are you an experienced marketing and communications professional in the association space who would like to be a part of building an internal marketing team from the ground up?

A growing residential construction association is seeking a Director of Marketing and Communications. The ideal candidate has a demonstrated history of developing, leading, and executing strategies for a national organization that has resulted in increasing membership and positioning the association for a vibrant future.

This role requires the ability to create advanced marketing strategies and the ability to ensure on-time and on-budget completion of marketing tasks by delegating to team members appropriately and completing needed tasks themselves. The successful candidate is a team player and a pro at building rapport and long-term relationships to increase engagement, develop key partnerships, and open new revenue opportunities.

You must apply through the Anchor Advisors website to be considered for this job: https://anchoradvisors.com/job_listing/director-of-marketing-communications/

The position will include a wide variety of responsibilities, including:

• Develop and implement a marketing strategy and collateral materials for the national office
• Assist regional chapters in the development of individualized marketing plans
• Ensure consistent brand messaging across national and regional marketing efforts
• Oversee all marketing projects ensuring on-time and under budget completion
• Analyze marketing metrics to optimize performance and ensure a positive ROI
• Identify opportunities to grow the association’s membership numbers
• Participate in the budget planning process and manage the day-to-day marketing budget
• Collaborate with internal teams as needed to contribute to a supportive culture
• Manage the growing internal marketing team
• Mentor team members to strengthen the organization and promote an environment of career excellence
• Source and manage freelance resources as needed
• Own the completion of select marketing tasks within the team
• Lead planning, execution, and success of an industry trade show
• Support additional events and projects, as needed
• Identify industry trends and translate them into successful marketing campaigns that drive engagement and membership
• Elevate the status of the association through earned media opportunities and more
• Participate in marketing/awareness opportunities such as networking events, research, drafting white papers and articles
• Performs other duties as assigned

Job Requirements:

• Minimum of bachelor’s degree required
• 10+ years of marketing experience
• Association knowledge preferred
• A successful track record of managing teams, budgets, and large projects
• Experience leading a team
• Full-time position

Perks and Benefits:

• Competitive salary
• Benefits package
• The ability to grow a marketing department that expands as you succeed in the role
• Reports directly to CEO

You must apply through the Anchor Advisors website to be considered for this job: https://anchoradvisors.com/job_listing/director-of-marketing-communications/