Communications/Editorial, Marketing, Public Relations
APPLICATIONS WILL BE CONSIDERED ON A ROLLING BASIS BUT INTERESTED APPLICANTS SHOULD SUBMIT RESUME AND COVER LETTER BY NOVEMBER 23, 2020.
REPORTS TO: President and CEO
EXEMPT CATEGORY: Exempt
FLEX SCHEDULE: Eligible with Approval of Supervisor after 90 days
SUMMARY OF DUTIES
The Director of Communications is responsible for providing vision, leadership, and implementation of strategic communications, media relations, brand management, and social media. The Director of Communications will plan, execute, and monitor NAPA’s communication plans in alignment with its strategic goals including printed and digital materials, annual reports, and press releases. The Director will create and execute strategies that promote NAPA’s programs and services while at the same time providing thought leadership and guidance on all communication-related issues to the NAPA staff. This position reports to the President and CEO (but works very closely with the Vice President of Marketing) and is a member of the Leadership Team. This position leads a staff of at least one.
Promotes NAPA to members and other external stakeholders through powerful, clear and consistent communications to support strategic goals, including member recruitment and retention, advocacy for the industry, fundraising efforts, and events and education.
Leads the development of integrated communication strategies; developing and managing partnerships; implementing new initiatives based on the association’s strategic plan; fostering/facilitating collaboration on marketing and communications across NAPA;
Manages strategic association marketing and branding activities and providing guidance and oversight to Association staff on key messages and distribution channels (e.g. social media, online and print), including consistent application of brand standards. In consultation with other NAPA Staff, lead the creation, development and coordination of association marketing and promote the use of effective practices and regular metrics analysis.
Supports the creation, development, and implementation of effective earned media and digital strategies and campaigns that contribute to achieving NAPA's goals. As needed, directly engage members of the media to build and maintain relationships, share information about NAPA’s initiatives, and secure coverage. Additionally, help prepare for and manage crisis communications, as required.
Works with staff to understand and address their communications needs and serve as a resource with respect to writing, style, voice and content structure.
Works with program and communications staff to help develop strategic communications plans, including developing specific goals and metrics, messages, and tactics. Regularly assess outcomes and share best practices.
Assures the continued success of the newly-launched and fully redesigned NAPA website(s), overseeing content management, accessibility, incorporation of third-party applications and improving site navigation and functionality. Boost web traffic and use of products and services through search engine optimization.
Develop effective communication tools and content (including presentations and speeches) to be delivered by senior management and volunteer leadership
Supervise, motivate, and mentor one full-time employee
Manage relationships with related outside vendors (including the fulfillment house, magazine vendor, and others) and serves as the staff liaison to the Communications Committee
May be asked to perform other duties as required that are not outlined in this job description.
Bachelor’s degree in Communications, Digital Communications, Marketing, Journalism, or related field, or equivalent experience; master’s degree preferred
6- 10 years of relevant experience in communications with demonstrated success, including supervisory experience, along with a thorough understanding of communications activities as conducted by a trade or membership association
Prior supervisory experience
Knowledge of the road construction industry highly desirable
Demonstrated abilities in developing strategic communication plans
Comprehensive knowledge of the principles, practices and procedures of media, public, and community relations.
Strong presence and credibility and demonstrated abilities in crisis communication.
Experience with social media platforms in a professional setting (Facebook, Twitter, LinkedIn, Instagram, YouTube) and web measurement and social management tools (Google Analytics)
Superior communication (written and oral) skills, including the ability to effectively communicate with internal and external contacts
Ability to translate strategy into strong and compelling messages for a range of audiences
Strong organization, time and project management skills. Experience managing competing priorities and projects within deadlines and on budget
Excellent interpersonal skills; demonstrated ability to cultivate key relationships and work collaboratively across departments, companies, and with partners
Ability to articulate a vision and inspire others to support and advance the vision and strategic goals
Ability to work well under pressure, to meet deadlines while making sound decisions, and to accommodate shifting priorities
Ability to travel domestically up to 20% of the time
Remote work allowed currently due to COVID but this position will transition to working from NAPA's offices in Greenbelt, MD as conditions permit.
About National Asphalt Pavement Association
The National Asphalt Pavement Association is the only trade association that exclusively represents the interests of the asphalt pavement material producer and paving contractor on the national level with Congress, government agencies, and other national trade and business organizations. NAPA supports an active research program designed to answer questions about environmental issues and to improve the quality of asphalt pavements and paving techniques used in the construction of roads, streets, highways, parking lots, airports, and environmental and recreational facilities. The Association provides technical, educational, and marketing materials and information to its members, and supplies technical information to users and specifiers of paving materials.