CLIENT ASSOCIATION: American Academy of Allergy, Asthma & Immunology, AAAAI
REPORTS TO: Executive Director, AAAAI
DIRECT REPORTS: Senior Media & Communications Manager, AAAAI
STATUS: Exempt (Minimum 37.5 hours/week)
GENERAL SUMMARY:
The Director of Communications oversees and coordinates all staff functions of the AAAAI’s communications team including media and public relations, activity-related promotion and audience generation, branding and design and corporate communications standards consistently articulating the AAAAI’s mission and key messaging. The Director of Communications will work closely with a senior peer group of directors in both the overall management of the AAAAI as well as to serve as a key communications partner on a variety of strategic initiatives to fulfill the AAAAI’s strategic plan.
POSITION RESPONSIBILITIES:
Develop and direct a marketing communications strategy that supports the mission and strategic objectives of the AAAAI. This includes print, web, social media and mainstream media; and it is cross-functioned to internal and external audiences.
Develop and ensure the implementation of necessary corporate communications standards, communications procedures, policies and regulations for the AAAAI.
Direct and oversee media relations strategies and tactics including development of appropriate campaigns, creation of press releases and press kits, media spokespeople training, pitching stories and building relationships with members of the media
Provide high-level writing and communications support with media responses, editorials, and interviews to the President and other senior leadership.
Oversee the full spectrum of AAAAI’s digital communication outlets including websites, social media and other electronic communication platforms and oversee staff efforts in creation of content and updating of website, development and distribution of electronic newsletters and utilization of other online tools, as needed.
In close collaboration with the Practice & Policy team members, help to identify opportunities to engage external stakeholders via multiple communications tactics identified as part of the overall communications strategy.
In close collaboration with the Foundation team members facilitate opportunities to share the Foundation’s mission with members, donors and external stakeholders.
In close collaboration with the Education team, direct and oversee the branding and key messaging related to our education programs and materials. Includes logo development and overall design of related meeting/program-branded items.
In close collaboration with the Membership team, help to implement strategy to recruit new members, retain current members and elevate member engagement in AAAAI activities and volunteer opportunities.
In close collaboration with the AAAAI’s Scientific Journals team, implement a strategy for promotion of the journals.
Work as part of the team of directors in the overall management of the association.
Provide oversight, direction and leadership to Communications Team members, monitoring interactions between individual members to ensure efficient use of resources and unity of effort.
Serve as liaison to appropriate committees, assemblies or task forces within the AAAAI, coordinating activities and providing support as needed to achieve objectives.
Other duties as assigned
AMOUNT OF TRAVEL REQUIRED:
Approximately 2-3 weeks per year; some evening and weekend work may be required.
EDUCATION/EXPERIENCE REQUIRED:
Minimum 5-7 years’ experience in public relations, communications or marketing with demonstrated success in developing and executing effective communication strategies related to organizational policies in collaboration with a diverse team. Non profit or association experience a plus.
Bachelor’s degree in related field preferred
Ability to increase media exposure in news media, in print, broadcast and online, including effective use of social media
Excellent writing, speaking, and editorial skills including the ability to translate complex material into clear, engaging language for a variety of audiences
Ability to manage multiple projects and meet deadlines under time and resource pressure
Exemplary interpersonal, organizational skills and precise attention to detail
Previous demonstrated experience and success in developing and implementing successful promotional campaigns
Previous demonstrated experience in strategic thinking and implementation, multi-task effectively and work successfully in a team environment
Detail and results-oriented, with strong knowledge of budget processes and evaluation of outcomes analysis
Internal Number: 10098
About Executive Director Inc.
EDI is one of the top five association management firms in the U.S., providing professional services for national and international medical, trade and scientific associations. Our 50 years of experience are a key asset to the associations we serve, with client relationships exceeding 30 years.SUMMARY OF EMPLOYMENT BENEFITS- One of the top 5 largest association management companies worldwide employing 150 professionals. EDI manages 30 clients with national and international membership bases with events held globally.- Competitive salaries in the association management industry.- Flexible, fun, challenging work environment with advanced computer and support systems.- Team work environment.- Opportunities for skill development and career advancement.- Commitment to professional development.- Updated, contemporary office space.
