Communications/Editorial, Marketing, Public Relations
POSITION SUMMARY DESCRIPTION:
The Communications Manager reports to the External Affairs Director and is responsible for creating, implementing, and evaluating strategic marketing campaigns to promote AAP’s brand, events, and membership. Develops and executes an effective communications strategy that contributes to an overall effort to advance the mission of the AAP. Manages the AAP website and continues to build the AAP social media presence.
DUTIES & RESPONSIBILITIES:
Develop and implement the AAP Annual Meeting marketing plan. Manage the content, production and design of the AAP Annual Meeting exhibitor prospectus, preliminary program, final program, postcards, email marketing, digital advertising, etc.
Develop and implement marketing campaigns to promote other live or virtual events, and educational activities on the Virtual Campus.
Develop and execute a member communications strategy including email, direct mail, and social media. Responsible for researching, sourcing articles, writing, editing, design, production, and distribution of all membership publications including the quarterly newsletter Physiatry Forward, weekly e-briefs, ad hoc announcements, surveys, manuals, etc.
Support the membership marketing plan to increase the AAP membership through traditional and digital membership acquisition, engagement, and retention marketing campaigns to meet organization goals to maximize dues revenue.
Manage content development and maintenance of the AAP website including creating new webpages, posting materials, and keeping information up to date.
Implement projects related to public relations.
Manage the AAP social media engagement with members and the physiatry community on Facebook, Twitter, LinkedIn, etc.
Manage the communications budget.
Draft scripts, schedules, and other planning documents for AAP Annual Meeting plenary sessions and events.
Select and manage professional photographer and videographer at the AAP Annual Meeting.
Manage the AAP’s Career Center.
Other duties assigned as needed.
Bachelor's degree preferred or equivalent work experience
5-7 years experience within a marketing, communications, and/or public relations environment.
Strong verbal and written communication skills
Excellent customer service skills
Ability to multitask, and work independently and efficiently under deadlines
Strong commitment to team goals and objectives
Proficiency in Microsoft Office applications required (Word, Excel, PowerPoint)
Website content management system (CMS) and email marketing experience preferred
Membership database proficiently preferred
Knowledge of Association / non-profit preferred
Please include cover letter, resume and salary requirements.
Additional Salary Information: Competitive benefits including but not limited to: medical and dental insurance, generous vacation and sick time, generous 401k contribution, and flexible work environment with 1-2 days a week Work-from-Home opportunities.
About Association of Academic Physiatrists
The Association of Academic Physiatrists (AAP) is a professional medical society of physiatrists who are dedicated to improving patient care by advancing the field of physiatry through research, education and leadership. AAP currently serves over 2,500 members including physical medicine and rehabilitation (PM&R) department chairs, program directors, residents and fellows, researchers, medical student educators, administrative directors, program coordinators, and others involved or interested in academic physiatry. The AAP has an official journal, the American Journal of Physical Medicine & Rehabilitation, holds an Annual Meeting, and leads a number of projects, programs, and activities to support and enhance academic physiatry.