Job Summary: Serves as the Department Head over the Communication Department for Tennessee REALTORS overseeing all communications and branding for the organization. Reports to the Chief Executive Officer. (Exempt Employee)
General duties included, but are not limited to:
Works to establish Tennessee REALTORS as the voice of real estate in the state of Tennessee
Provides strategy for the association’s communications, branding and public relations efforts in conjunction with the CEO.
Responsible for messaging, branding, online content, website content, social media, event marketing, and graphic design; promote the positive image of the Association; write and disseminate press releases, articles on REALTOR® issues, member benefits, and other materials for dissemination to members and/or to the public.
Work collaboratively with other departments to promote services and programs offered by the Association to members, consumers, and other audiences
Collect news items for, compose, and publish the weekly newsletters to all Association members and staff
Read and review all Association Legal & Ethics Hot Line questions that have been answered, selecting a sample of those each week (editing as needed) for inclusion in the weekly newsletter
Produce the monthly AE & Staff Update for distribution to Tennessee staff members at the state and local Associations
Oversees all publications of the association.
Write or edit and disseminate news releases on Association and member activities, educational programs, legislative positions, industry awards, special events, and Tennessee home sales statistics
Writes email and social media campaigns to communicate/promote events, programs and REALTOR® issues to members.
Respond to media inquiries of the Association per guidelines established. Work with assigned spokesperson as needed. Maintain a good personal working relationship with Tennessee/national news media outlets.
Develop new communication programs and public relations initiatives for the Association
Write speeches, articles and message points for Tennessee REALTORS® CEO and officers.
Responsible for photographs, website banners, promotional materials, and other creative items needed in communications in general.
Continually enhances all communication vehicles to incorporate communication best practices and improve readership and engagement.
Monitors real estate related news sites for Tennessee related information.
Drive the creative process. Reviews, plans and implements an annual advertising and public relations campaign.
Assist in editing and proofing of all written materials produced for or by the Association, including email blasts, website content, social media. Keep material up-to-date and current.
Seek maximum exposure for Association programs, speakers, policy positions, etc. Ensure that the use of TnRealtors.com is used as a communication vehicle for promotion and communication.
Collaborate with Technology Director in projects such as the production of videos, graphics, themes, and providing written scripts and preparing participants as needed.
Serve as staff liaison and assist in the implementation of programs and goals for assigned Committees, Task Force and/or PAGs as directed by the CEO. Responsible for preparing agendas and minutes. Notify Committee members of meetings; Set up Committee rosters and track meeting attendance; Prepare meeting rooms. Follow up recommendations to the Committee that require Board of Directors’ action. Fosters a good working relationship with the committee leadership.
Attend meetings and programs as directed, and when in attendance, perform such duties as assigned
Shall devote the time and effort necessary to carry out the objectives and directives of the Association.
This position manages department personnel.
Participate in the execution of the strategic plan of the association and assist in the implementation of the plan.
Oversight and completion of NAR core standards related to department.
Responsible for operating within the approved annual budget and within the guidelines of the Tennessee REALTORS policies.
Has access to and works regularly with information of a highly sensitive, highly confidential and critical nature.
Advise the CEO on all related matters and carry forth the directives
Performs other duties as assigned by the President/CEO.
Creative and open to new ideas
Always continuing to learn new technology and new programs
Strong computer literacy with emphasis on Microsoft applications, Adobe, Content Management Website
Strong social media strategy skills.
Understanding of the process of a volunteer organization is important
Must be an effective organizer and able to motivate members to engage.
Must possess the ability to work with and adapt to all types of people and exhibit patience, perseverance and persuasiveness.
Must have strong interpersonal skills and have ability to build consensus.
Must be flexible with respect to work schedule.
Must be self-motivated and ability to take initiative.
Must be an effective communicator.
Strict adherence to deadlines
Professional, mature demeanor acting as a representative of Tennessee REALTORS.
Fosters and contributes to a positive team environment. Proven ability to work collaboratively with others.
College degree in related field
Minimum 5 years relevant experience.
REALTOR® Association experience a plus.
Additional Salary Information: Must send cover letter, resume, writing sample, and salary requirement to: email@example.com (Only complete applications will be considered).
About Tennessee REALTORS
Tennessee REALTORS® provides member programs and services to be a business, education and information resource; enhances the REALTOR® Image in the community and is the “Voice for REALTORS®” and consumers they serve on political and legislative issues.