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About National Association for College Admission Counseling
NACAC is the world’s largest association supporting professionals who serve students as they make choices about pursuing postsecondary education. The association works to expand access to higher education through policy, advocacy, convening, education, and training. It has a membership of more than 23,000, comprised of postsecondary admission professionals, high school counselors, independent educational consultants, community based organizations, and others throughout the United States and around the world. NACAC is fortunate to partner with 23 state and regionally based affiliate organizations that share a common mission to serve and support the needs of admission and counseling professionals. In addition, the organization cultivates special interest groups. These “micro communities” nurture the growing diversity of interests across the association. STRATEGIC DIRECTION NACAC is in the process of reinventing itself during a time of disruption for both the college admission profession and higher education associations. New strategic vision, mission, and values statements, as well as a new organizational structure, will ensure the organization becomes a cutting-edge influencer,... leading and supporting the transformation of the college admission profession. NACAC commits to: • Leading important initiatives resulting in a more diverse and inclusive student population • Boldly influencing higher education policy • Serving as a clearinghouse for readily accessible knowledge sharing, transformative professional development opportunities, and cutting-edge research • Creating a membership that is reflective of the changing demographics among students To ensure the organization’s success, NACAC is committed to being innovative, nimble, and meeting the moment— working at the speed of light to stay ahead of the curve and to lead meaningful and impactful change. Recently, NACAC staff members participated in strategic visioning sessions to reaffirm, as well as reimagine, its organizational values and guiding principles. The newly developed vision statement and values direct the CEO, the senior leadership group, and staff in their work together as they seek organizational and cultural transformation to better serve NACAC’s membership and external stakeholders, in service of the college admission counseling profession. Staff Vision Statement We are the trusted source of information and resources for NACAC members and the students they serve, providing exceptional service and stewardship to meet the evolving needs of the college admission counseling profession. Staff Values •Trust •Excellence •Integrity •Innovation •Inclusivity •Accountability •Sustainability LEADERSHIP Dr. Angel B. Pérez became CEO of NACAC in July 2020. Prior to joining NACAC, he served as the vice president for enrollment and student success at Trinity College in Connecticut, where he also taught in the educational studies department. A recognized thought-leader on issues of equity and access in American education, he is a tireless champion for underrepresented communities and a creative advocate for reform. Named by a Forbes article in 2019 as the most influential voice in college admission, he strives to build an educational ecosystem that better represents today’s America. Dr. Pérez’s expertise has been sought by key policy influencers. In 2016, the governor of Connecticut appointed him to the New England Board of Higher Education, and he was chosen by the Gates Foundation and the National Association of Student Financial Aid Administrators to serve on Forward50, a group of higher education leaders presenting solutions to Congress. In 2019, the New York Times Magazine profiled his story in a cover feature, and he is a frequent contributor and commentator in national media outlets, including the Washington Post, NPR, CBS Evening News, NBC Nightly News, Forbes, and the Chronicle of Higher Education. Highlights of Pérez’s first seven months were featured in a recent article, “How an Association Rebounded, Turning Challenges into Progress,” in Associations Now Daily News, the daily newsletter from ASAE, the Center for Association Leadership.
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