A Typical Day May Look Like This: Communications Strategy Increase the national profile of NAAG. Ensure NAAG is on the cutting edge of innovative and effective communications technology and strategy. Conceptualize, optimize, and produce NAAG and NAGTRI publications, including the monthly NAAG e-newsletter, Annual Report, annual SAGE directory, and quarterly newsletter. Ensure quality and consistency of NAAG materials and branding through editorial, design and production phases.  Create and execute search engine optimization (SEO) plan. Track and optimize analytics. Create rich and creative material optimized for search engines. Provide communications support for annual meetings and presidential initiative summit, i