A full-time staff position responsible for creating and implementing strategic communications in support of HDA advocacy and policy efforts and industry value positioning. This position is responsible for managing the day-to-day activities that advance the association’s advocacy and policy agenda and industry value narrative with key audiences, including media, third-party organizations, policymakers, supply chain partners and HDA members. Individual will demonstrate familiarity with healthcare and/or a curiosity to learn and apply that knowledge and judgment as job responsibilities grow.
Works with SVP to execute association’s strategic communications to promote the value of healthcare distribution industry and advance HDA’s advocacy agenda with external stakeholders, including media and policymakers.
Collaborates with staff and HDA members to identify ways to communicate the industry’s value proposition by increasing visibility for member companies; such efforts could include high-profile external events as well as sponsorships and advertising.
In collaboration with the SVP and HDA senior leadership, develop and implement public affairs initiatives and campaigns to support organizational thought-leadership goals and objectives aligned with strategic plan (HDA 2.0).
In collaboration with SVP and other content leaders, develops written materials such as blogs, press releases, statements and regularly contributes content to support the social media strategy and marketing of events, programs and products.
Cultivates and manages relationships with trade and national media. Along with SVP and outside public affairs agency, coordinates interviews for senior staff and members with the media and serves as spokesperson with trade media, as needed.
Experience with developing and implementing research programs (i.e., surveys, focus groups, etc.) to assess and measure brand awareness, message effectiveness and audience impact.
Collaborates with HDA Foundation to advance its studies and programs with media and other external stakeholders and develop concepts for research projects that promote the value of distribution.
Manages outside vendors (i.e., public affairs agencies of record) and coordinates with external partners (i.e., media partners) on thought leadership events and initiatives.
Performs other additional job-related duties as assigned.
College degree (BA or BS) in public relations, communications or journalism.
5-7 years progressively responsible experience, with focus on experience in public affairs and communications. Healthcare or distribution related experience highly desirable.
Excellent oral and written communication skills.
Experience in advocating legislative positions.
Knowledge of legislative process and general business issues.
Knowledge of the systems and procedures involved in operating effective public relations and marketing campaigns.
Expertise in digital publishing, software, and concepts.
Strong interpersonal skills to work with all levels of association staff, vendors, members, and other publics.
The Healthcare Distribution Alliance (HDA) is the national organization representing primary pharmaceutical distributors — the vital link between the nation’s pharmaceutical manufacturers and pharmacies, hospitals, long-term care facilities, clinics and others nationwide.
Since 1876, HDA has helped members navigate regulations and innovations to get the right medicines to the right patients at the right time, safely and efficiently. HDA’s members include 35 national, regional and specialty primary distribution companies who are not just distributors, but are technology innovators, information management experts, security specialists and efficiency professionals. Their expertise streamlines the supply chain to ensure safety and efficiency, while also achieving cost savings for our nation’s healthcare system.
Additionally, the HDA Research Foundation, HDA’s nonprofit charitable foundation, serves the healthcare industry by providing research and education focused on priority healthcare supply chain issues.