The Membership Manager is responsible for planning and implementing marketing strategies to increase member sales, and membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement.   This position overall responsibilities are in the following key areas; acquisition and renewal/retention program, member newsletter, Optica on-line store, maintenance of department files and records (both electronic and paper); assistance with development/distribution of promotional gifts and mailings; maintaining up-to-date content on the Web site, and customer service activities.   PRIMARY RESPONSIBILITIES:  Membership Acquisitions & Retention/Renewal Program