Job Title:                    Director of Marketing and Communications

Department:              Marketing & Communications

Reports to:                 Managing Directors direct report; Executive Directors indirect report          

FLSA Status:             Exempt, Full-time

Position Summary:

The Director of Marketing and Communications serves as the lead marketing and communications professional. Guided by our client associations’ strategic plan goals, objectives and strategies, the Director tells the story of the client organization and the unique value proposition to inspire a range of stakeholders to engage within our trade associations and with designated public. This is a hybrid position and requires two or three days per week in office, based on client needs and team schedules.

Essential Responsibilities:

The Director is responsible for integrated marketing & communications, the brand experience, event promotion, messaging development, visual identity maintenance and application, and multi-channel communication and management. Works closely and collaboratively with all internal stakeholders.

Marketing & Communications

• Develop and execute marketing communications plan for each client that prioritizes audiences, identifies outcomes and measures success
• Leveraging of brand through all communication channels, including events, ads, websites, collateral, social media, multimedia, signage, and other communication channels
• Create impactful messages on the client associations’ stories, as well as the value of membership and client association products and services for priority audiences; oversee the implementation of those messages across all materials and communications.
• Manage social media campaigns and new media offerings such as video, podcasts, webinars and other digital communications
• Drive marketing efforts for client associations’, Member Meetings, Annual Conferences, and other events to increase attendance and support the client associations value proposition
• Management of client association websites to include overseeing updates, website development projects and other applicable digital communications
• Management of communication team’s deliverables (e.g. annual reports, marketing collateral, website updates, etc.)

Public/Media Relations

• Create and manage the development of media responses
• Serve as the liaison with the media
• Collaborate on client associations’ crisis communications planning to identify areas of vulnerability and offer templates that help the organizations and industry respond to emerging and/or potential crises
• Monitor media coverage of the client associations and their members, produce reports of communications activities, and track coverage and issues as needed

Management

• Oversee staff and vendors as part of managing client associations’ websites
• Manage and direct the communications team
• Manage billing targets
• Manage client communication deliverables and budgets
• Provide staff support to the client associations committees

Education/ Qualifications: 

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related field 

• 5+ years demonstrated excellence in integrated marketing communications, media relations, corporate communications and/or public affairs 

• 2+ years in food, health, nutrition, trade associations, and/or medical industry preferred 

• Relationship builder – able to work as a team member, provide courteous service to internal and external clients 

• Superior written and oral communications 

• Consistently demonstrate cooperative attitude – assumes responsibility, is flexible in working with others 

• Demonstrates a commitment to follow-through; results orientation 

• Initiative – actively engaged in continuous improvement, provides suggestions for improvement, offers solutions to challenges/issues 

• Business Acumen – an understanding of association best practices and the business needs and objectives of trade association members 

About Verto Solutions

We are a growing association and scientific services firm located in downtown Washington D.C. We have excellent benefits and are located near two Metro stations (Farragut North and West).

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