Central Florida Hotel and Lodging Association (CFHLA) Vice President of Membership and Operations Job Duties CFHLA Mission Statement: We represent the Central Florida Hospitality Industry, by setting the standard of excellence through advocacy, collaboration, education, recognition, and service. Job Title: Vice President of Membership and Operations Reports to: President/CEO Job Summary: The Vice President of Membership and Operations will play a critical leadership role within CFHLA, overseeing day-to-day internal operations of several departments and team members, ensuring the efficiency of organizational systems, and driving key strategic initiatives.