The National Association of College & University Food Services (NACUFS) is seeking a versatile, creative leader to be the next Director of Membership & Marketing, guiding membership, marketing and sales strategy for the organization.  A strategic thinker, the Director needs to be a collaborative leader who can use membership and marketing to invigorate the organization.  Reporting to the CEO, the Director manages a team of five including the Communications Manager, Membership Coordinator, Marketing Assistant, Membership Assistant and Sales Associate.

National Association of College & University Food Services. NACUFS, founded in 1958, supports and promotes excellence in collegiate dining by offering its members educational resources, professional development, and networking opportunities.  NACUFS institutional members include private colleges, large public universities, two-year colleges and four-year universities. Their members are self-operated, contract managed or a hybrid of both and located in the United States, Canada, United Kingdom, and beyond. Their industry members represent a broad spectrum of regional, national and international companies from food and equipment manufacturers, equipment to brokers and foodservice-related companies. NACUFS has a staff of 14 and a budget of $5.6 Million

The Director of Membership & Marketing is responsible for the strategic direction, planning, and management of membership recruitment, retention, and engagement. The Director assesses and articulates the membership value proposition, quantifies value and return on investment, aligns products, programs, and services with membership segments, and engages members in the association’s portfolio of programs, publications, services, and volunteer opportunities. The role serves as the staff liaison to the membership committee and the regional ambassadors.

The Director oversees membership services, including awards and benchmarking surveys, and manages marketing, brand management, and internal and external communications. This role leads a strategic approach to enhance the value of association programs, products, and services, and manages the NACUFS research strategy and execution of research projects. The Director also oversees the organizations industry member relations, sponsorship, and advertising sales.

NACUFS is located in East Lansing, Michigan and operates on a hybrid schedule with three days in the office.